Hootenanny at the Gallivan Fundraiser
The Children’s Center Gala in Salt Lake City is an annual event held to raise money to benefit underprivileged children in Utah. Organizers wanted to bring a western theme to this year’s event so, since a local distillery was offering the Gala’s signature cocktail, my writing partner and I decided to focus on the perhaps wrongly imagined notion that whiskey was the material that fueled the Old West. Not coincidentally, the Children’s Center raised record amounts of money.
* 2014 Silver Addy Winner *
Art Director: Bergendi Hatch
Copywriter: Joe Bartenhagen