Skullcandy® ‘sound without boundaries’ campaign
Born from the broad-ranging social justice movements of 2020, the year-long campaign illuminates important cultural issues while illustrating how music, coupled with Skullcandy's true wireless technology — which enables people to live free from wires — can inspire everyone to break boundaries.
Each piece of content was concepted, produced, directed, filmed and edited by our in-house creative team. The content ran across Instagram, TikTok, YouTube, Twitter and Facebook and paid advertising.
ECD: Ted Tsandes
CD: Bergendi Hatch
A roster of 17 multi-dimensional athletes, musicians and visual artists – deemed ‘Boundary Breakers’ — served as the centerpiece of Sound Without Boundaries initiatives. The personalities, who aren't just crushing their craft but also using their platforms to inspire others and advocate for change, included:
Kai Jones, 14-year-old freeskier and staunch climate-change activist
Mothica, Indie pop singer who went viral on Tik Tok with her song "Vices," inspired by her journey to sobriety and commitment to mental health advocacy and overcoming addiction
Gianni Lee, well-established artist, DJ and fashion designer who focuses his art on social issues and representation in America and abroad
Briana King, skateboarder, community organizer, activist and model recognized for her work to create judgement free spaces for girls and LGBTQ+ skaters
Dorian Electra, a non-binary / gender-fluid alternative pop artist whose music is unbound by genre and often centers around challenging gender stereotypes and cultural expectations
Guapdad 4000, hip hop artist and viral online comedian who has changed the game for what it means to be an 'internet personality'
Vasu Sojitra, an outdoor athlete who challenges the biases faced by people of color with disabilities through his work promoting Diversity, Equity, and Inclusion (DEI) within the outdoor industry