Utahns celebrate a thing called “Pioneer Day,” so we thought we’d make work party posters that took the essence of the 1800s, fused it with the insights of an 8th grade book report, and then put our co-workers’ heads on pioneer bodies. The result? A blossoming understanding about pioneers and a 30 percent increase in at-work drunkenness. And it won a 2014 Silver Addy in the "Self-Promotion" category which, by all reports, is the most important category.

Client / Agency: MRM//McCann
AD: Bergendi Hatch
CW: Joe Bartenhagen