As part of a $100 million property rebrand, we brainstormed and executed a first-of-its-kind video tower located in downtown Salt Lake City: a large-scale clock tower now wrapped seamlessly in a four-sided LED screen. So, naturally, we had to figure out how to A) make it come to life in a cool way, and B) how the hell to tell the story. I served as creative director from initial concept to execution, content creation, overseeing management, and ongoing programming strategy to keep it a fresh, vibrant part of Salt Lake's skyline.

Client: The Gateway; Vestar
CD: Bergendi Hatch
3-hour launch completed with Fifty Films

Stock + custom content
Social campaign integration
Augmented reality and gaming
Live content (weather, showtimes, live feeds) + streaming