In an effort to create context for this up-and-coming Downtown SLC arts and culture district, we created an integrated campaign encouraging visitors to “look up”: to see the all-new, large-scale murals from internationally renowned artists punctuated throughout the two city blocks—leveraging small elements to create memorable, visual connections to the nearby murals they describe. Setting the table this way offers more context to those visiting, creates a runway for more, and gives a deeper way to relate to the street art surrounding them.

Environmental graphics, street art, pre-roll video, social media support