We designed and installed the very first Pride-themed crosswalks in Utah in the heart of downtown Salt Lake City. This 2017 maiden voyage / pop-up installation was a surprise to the local community (and to the City! Beg for forgiveness …), and quickly went viral, spreading love and support for our local LGBTQ community and beyond. And has been continued for Pride Month ever since.

With an accompanying social media campaign, we had even more reach and engagement throughout the City and community as we kicked off Pride Month in SLC.

Client: The Gateway; Vestar
CD: Bergendi Hatch